Roger Agerup

Roger Agerup

Founder and AI advisor

About

AgerTechAI was founded in 2026 to solve one specific problem: businesses sitting on AI subscriptions without extracting value from them.

We work with small and mid-sized businesses that want AI integrated where work actually happens — not as a separate chatbot, but as part of the processes you already run.

The philosophy is simple: AI is a tool, not a strategy. Value comes from how it's wired into the rest of the business.

About Roger

AgerTechAI is run by Roger Agerup. 20+ years in the auto industry, mostly in leadership roles — including as managing director. Trained as a financial analyst and accountant. An AI generalist who's sat on both sides of the ERP system.

Moving to AI isn't about following a trend. It's about using the systems you already work in — Microsoft 365, Salesforce, Visma, Tripletex, etc. — a little smarter than last year. Roger is certified in those systems and has used them for years.

Roger holds the following certifications:

  • Google AI Professional
  • Vanderbilt University AI Strategic Leader
  • Outskill Generative AI Accelerator Program
  • Claude Code Master program

Day-to-day Roger works with tools like n8n, Zapier, Mate, Google AI, and Claude Code, to name a few.

What he brings to the advisory work isn't AI theory. It's how businesses actually run — invoicing, post-sale admin, customer follow-up, accounting. The boring processes that cost time without ever showing up on anyone's strategy plan. Most of it can be automated with AI.

The AI team

Three assistants I use every day

  • Jerry

    Jerry

    Personal assistant

    Handles email, forms, marketing, and advertising — the administrative lift that usually piles up in the inbox.

  • Ben

    Ben

    Accounting assistant

    Keeps receipts, reports, and deadlines in order, wired into Visma and Tripletex.

  • Minni

    Minni

    Customer service assistant

    Answers questions about services, method, and contact — directly from the site.